CLARITY: setting budgets

We’ll soon be approaching the time when people are planning budgets for next year (if you’re not already working through the numbers right now). This may help…

Marketing budgets

Earlier this year, Gartner’s annual CMO Spend and Strategy survey revealed marketing spending has continued to decrease over the last eight years.

2016

The average marketing budget, as a percentage of total revenue, was 12.1%

2022

The average marketing budget, as a percentage of total revenue, was 9.1%

We shared this with our clients and they found it useful as they plan their budgets for the year ahead. A benchmark like this can give you an idea on what you might be up against when thinking about your competitors. And it can help you when pitching for funds to your board of directors and investors.