CLARITY: AI Predictions

Gartner produced a report this month which outlined their long-term Marketing predictions.

CMOs will guard brands against deception unleashed by GenAI

By 2026, 60% of CMOs will adopt measures such as content authenticity technology to protect their brands from deception unleashed by GenAI.

One-half of consumers will significantly limit interactions on social media

By 2025, a perceived decay in the quality of social media sites will push 50% of consumers to significantly limit their use.

Some brands will differentiate themselves as AI-free

By 2027, 20% of brands will create positioning and differentiation built on an absence of AI.

AI will increase creative talent spending, not reduce it

By 2026, 80% of creative roles will be tasked with harnessing GenAI to achieve differentiated results.

AI will reduce brand visibility in search engine results

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace GenAI-powered search.

Report

The full report can be found here if you want to learn more.